Justin Timberlake has extended his Man of Woods album and world tour with a new augmented reality experience app.
Called Outside In and in partnership with America Express, it takes fans on different journeys behind songs on the record while Timberlake is in the same room as their personal guide and explaining the themes.
For instance, the song ‘Breeze Off the Pond’ takes fans to a virtual state of Montana where they can explore its mountain scenery and shop for Man of the Woods merchandise.
Timberlake explained in a statement: “The first-of-its-kind, mixed reality experience uses cutting-edge technology to bring me directly to my fans; walk them through the concept of my new album and provide access to purchase specially designed merch in collaboration with Levi’s, Heron Preston, Ryan McGinley and more.”
Outside In is available now on the American Express Music App and new products will be added to merchandise feature every week.
Earlier the singer and the card company collaborated on giving his fans and card members exclusive previews of the album.
Last month, Justin Timberlake released his Air Jordan 3 in Toronto.
Timberlake entrepreneurial skills have seen him earn an estimated fortune of US$231 million in 2016 and be ranked #19 on Forbes’ Top 100 Celebrity earnings list.
His $42 million grossing endorsement deals include Bud Light and Sony, as well as his own Sauza tequila.
His 2003 deal with McDonald’s, in which he sang the “I’m Lovin’ It” campaign theme song, made him $6 million.
Timberlake’s businesses include three restaurants and a part ownership in the Memphis Grizzlies NBA team.
He has earned $592.7 million since 1996 but taxes and expenses deducted about $404 million.
But his shrewd investments added back $41 million.
Timberlake earned $70 million in his N’SYNC days.
But his solo career has escalated, with concert earnings have been $370.5 million and his albums and singles $16 million.
On average, he makes a salary of $28 million a year.
One estimate a few years ago broke down his earnings to $2 million from paid appearances, $4.9 million from acting, $12.9 million from YouTube, $37 million from merchandise, and $38.6 million from business enterprises.
Based in Los Angeles, Timberlake and actress wife Jessica Biel have properties around the world.
Recently they bought a $20 million duplex penthouse in the Tribeca neighbourhood of New York, putting their earlier 2,598-square-foot SoHo penthouse on the market for $7.9 million.
Timberlake’s McDonalds deal was small compared to some major celeb ones.
The list is topped by 50 Cent and Vitamin Water (estimated $100 million), Charlize Theron and Dior ($65 million), George Clooney and Nespresso ($62 million), Beyonce and Pepsi ($50 million), and Taylor Swift and Coca-Cola ($26 million).