IKINEMA LiveAction software melds the real and the virtual for Brazil sports broadcasts.
It’s not a secret that Brazil is a bit wild about Football. With most of the world joining in the celebration of the Beautiful Game that is the FIFA World Cup, Brazil’s largest media group, Globo have teamed up with IKINEMA to create an augmented reality (AR) tribute to the 2018 World Cup.
The collaboration mixed together real-life human presenters with virtual and AR characters that can be used during TV broadcasts. The AR experience uses IKINEMA’s LiveAction animation software to let presenters get the full effect when on set.
Presenters will be able to interact with multiple live-streamed virtual characters within a virtual football stadium, mixing together the real and the virtual. The IKINEMA software lets the Globo team mix together on-air coverage with the virtual additions in real-time.
Alexandre Pechev, IKINEMA CEO, “It’s extremely exciting working with Globo, together we are breaking new ground by bringing in new dimensions to live TV Broadcasting, and what better time to revolutionise than for the World Cup of Russia. The IKINEMA technologies are designed to drive innovative techniques and efficiency for our customers, whilst delivering consistently believable motion – trademarks our brand is recognised the world over.”
Alexandre Arrabal, Globo’s Director of Illustration and Art said, “To lead in our industry means adopting incredible and innovative technologies, the likes of LiveAction. IKINEMA’s advanced tools has enabled Globo to spearhead a dynamic and new-style of presenting live shows with the use of augmented reality – this is the future for greater audience engagement and entertainment. The IKINEMA support team are total professionals and they’ve been a reassuring component to our technical team for smooth delivery throughout World Cup coverage.”
Further information about the IKINEMA LiveAction software is available on the official IKINEMA website.