Apple has thrown its weight behind an innovative "gaming robot" that uses the augmented reality (AR) capabilities built into the latest version of iOS.
Called MekaMon, the robot is a fearsome-looking mechanical spider that's crawling its way into Apple's retail stores in time for the Christmas period.
The battle bot is capable of fighting other MekaMons or a range of virtual enemies that show up on your iPhone's screen. It does also work with Android devices.
Think of it as like Robot Wars in your living room.
Upgrades and augmentations are available to kit out each MekaMon still further against opponents both real and virtual.
Augmented reality is the latest tech trend that's spreading into toys and games after the success of Pokemon Go and the MekMon takes the concept even further.
"AR Mode pits you against AI enemies in a king-of-the-hill training simulation," explains the team behind the toy.
"Face off against waves of virtual foes in slick augmented reality to claim your victory. Defeat one, and another, more intelligent, enemy will spawn, meanwhile MekaMon reacts to every hit and attack in real life.
"You are humanity’s last hope, the final frontier of the deadly alien invasion crashing all around you. Do your engineers proud."
The toy comes from a four-year-old startup called Reach Robotics and has been selected for inclusion in Apple's official gift guide this Christmas. The tech giant will also be stocking it in its Apple Stores.
We're not sure it'll exactly fit in a stocking this Christmas, but it's sure to scare the bejesus out of the family cat.