For the past 100 years, world records have been broken at the Bonneville Salt Flats in Utah. After receiving a postcard from the Flats when he was a boy, Keith Copeland found his calling: building and racing cars — and going very, very fast while doing it.
In Episode 3 of The Possible — directed by Jiro Dreams of Sushi’s David Gelb — we take you inside Copeland’s car to ride with him as he attempts to set a new land speed record — all in virtual reality.
Watch "Speed Machine" and explore the workshop where his cars come to life, and meet the crew at Bonneville as they prepare for more innovation and record-breaking to come. Then, stay tuned for GE’s “Fighting Fire With Fire.”