VR Director Art Haynie and agency HighGround have been named finalists for multiple national awards from Campaigns & Elections – the preeminent “how-to” journal of politics, focused on the tools, tactics and techniques of the political consulting profession.
The Reed Awards recognize excellence in campaign management, political consulting and political design. Teaming up with Director Art Haynie, HighGround successfully tapped a new technology to educate and reach voters by launching a virtual reality campaign ad. The VR spot has been named a finalist for “Best Web Video” and “Best Use of Virtual or Augmented Reality.”
“The year 2016 will go down as a successful year for many of our candidates and campaigns. It was exciting to explore different and innovate ways to talk to voters and it is also rewarding to be recognized for it,” said J. Charles “Chuck” Coughlin, President of HighGround, Inc., “However, the most rewarding part is working for great clients who are looking to improve their community and make our state an even greater place to live. We thank them for the opportunity to work with them to make a difference and produce good work.”
The winners will be announced during the 2017 Reed Conference & Awards taking place February 16th – 17th 2017 at the ARIA Casino & Resort in Las Vegas, Nevada.