Bollywood Star Promotes Sony’s VR Experience

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Bollywood Star Promotes Sony’s VR Experience
January 30, 2017

Ahead of the Hollywood film “Resident Evil: The Final Chapter” that releases on Feb. 3, Sony Pictures Entertainment is bringing the first-ever immersive virtual reality gaming experience with “Haptic technology” to India. This enables everyone to experience Alice’s biggest fight against the undead as she races to save humanity from oblivion.

 

This virtual reality game will be experienced by Sonakshi Sinha. Sinha, who loves to kick ass in her films, was more than happy to be associated with this unique gaming experience.  The experience, dubbed “The Road to Raccoon City,” serves as a complement to the upcoming high-film, complete with a voiceover from actress Milla Jovovich. It simulates a zombie attack, as users wear VR glasses and a vest that provide vibration and audio feedback while they shoot with a gun at zombies projected on screen. 

 

This immersive Haptic gaming experience is a result of cooperation between Sony Pictures Entertainment (SPE), video production company Sony PCL and parent company Sony Corp. The experience has been brought to India as the most innovative marketing stunt ever for any film. Japanese engineers specially flew down to set it up in Mumbai.

 

Vivek Krishnani, MD, Sony Pictures Entertainment (SPE) India, adds in a press release, “Since this is the last instalment of the ‘Resident Evil’ series and the culmination of Alice’s incredible journey, we wanted to make it truly special and extraordinary for fans of the game and the franchise. This is a first for India and from my personal experience, I can say, you haven’t seen this kind of immersive gaming experience for any other film ever. It takes you and places you right in middle of the movie. This is likely to be a trendsetter for other films to follow in the country. India is a major fan base for video games and that adds to it.”

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