Batman Animated Series Come To View-Master

Batman Animated Series Come To View-Master
September 14, 2016

Batman: The Animated Series is coming to a Mattel’s View-Master VR Viewer, the toy company announced today. Batman will be brought to View-Master VR Viewer through a partnership with Warner Bros. and the use of OTOY Inc cinematic rendering technology.
“OTOY is the perfect partner to create new VR content for View-Master,” said Mark Morse, Director Advanced Concepts at Mattel, in a press release. “They’re light-years ahead of the curve when it comes to their rendering capabilities. The Batman experience we previewed at San Diego Comic-Con was just a glimpse into the incredible things to come from this collaboration.”
The partnership with OTOY adds to the newly redesigned View-Master the capability todisplay ORBX media, a holographic content file and streaming format, which allows forcinematic quality immersion on mobile VR and AR devices.
The technology will be used to bring to life new virtual reality experiences based on fan-favorite episodes of Batman: The Animated Series.
“The creative energy I put into OTOY goes all the way back to my childhood. Both Batman: The Animated Series and View-Master were fixtures during that part of my life. It’s a dream come true for me to have the chance to bring them together with Mattel and Warner Bros. Consumer Products and participate in the View-Master’s evolution to VR and beyond,” said Jules Urbach, founder and CEO of OTOY.
Kelly Gilmore, Senior Vice President, Global Toys, Warner Bros. Consumer Products, said: “We’re thrilled to partner with Mattel and OTOY on this exciting collaboration with Warner Bros. Animation that will give Batman fans around the world a chance to watch the stories and adventures of their favorite Super Hero in this all-new format.”
Batman: The Animated Series producer/director Bruce Timm and writer/producer Paul Dini collaborated with OTOY’s artists and engineers on the VR project. The original voice cast of Kevin Conroy (Batman), Mark Hamill (The Joker) Loren Lester (Robin) and Tara Strong (Batgirl) also reprised their roles, with the guidance of Batman: The Animated Series voice director Andrea Romano.
Sam Register, President, Warner Bros. Animation and Warner Digital Series, said: “We are extremely excited for our fans to be able to experience Batman: The Animated Series in a new and immersive way, through the innovation provided by OTOY, on Mattel’s View-Master platform.”
“OTOY’s OctaneRender and ORBX technology brings hyper-photorealistic VR experiences to mass consumer devices,” said Urbach. Artists using OTOY software have the tools to conjure the spectacular immersive worlds and easily share them with the world on platforms like The View-Master VR. We are extremely excited to make holographic storytelling, a thing of the present, not the future, in partnership with Mattel.”
More details about the Batman: The Animated Series VR Experience Pack, as well as upcoming launches, are available at

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