Ayrton Senna Official XR App Launched

Ayrton Senna Official XR App Launched
May 14, 2019

Instituto Ayrton Senna today announced the launch of the Senna 360 mobile apps for iOS, Android and web experience.


The Senna 360 mobile apps and web experience offer Ayrton Senna fans a virtual museum and interactive experience of the racing career of Ayrton Senna. The Senna 360 app allows Ayrton Senna and Formula 1 fans to experience one of the greatest ever racing careers in 3D, augmented reality and virtual reality


- Senna 360 App download here>>>

- Senna 360 Web experience here>>>

In continuation of the 25th anniversary tributes, Instituto Ayrton Senna partnered with Swiss virtual museum laboratory Spin Lab to produce Senna 360. Viral features of the app give fans the ability to project a virtual race car of Ayrton Senna’s wherever they are and to walk around and inspect the vehicle.


Through Senna 360 it’s possible to wear Ayrton Senna’s famous racing helmets and cap in augmented reality and share a selfie. Each Senna car, its technical features, specifications, engine sounds and race results are available. Proceeds will support the charitable activities of Instituto Ayrton Senna. The Senna 360 project was possible thanks to support from Formula 1, McLaren F1, Williams F1 and Lotus Classic Cars.


2019 marks a special anniversary for Instituto Ayrton Senna, as it celebrates Ayrton Senna’s racing career, 25 years after the Formula 1 legends tragic accident at Imola in 1994. Instituto Ayrton Senna was established in Brazil in 1994 as a charitable foundation and since then, it helped over 23 million children and youngsters in Brazil.


Fans using Senna 360 can experience Ayrton Senna’s first five racing cars free of charge. To get full access to the app, fans can become a Bronze supporter of Instituto Ayrton Senna from US$1.49 /year. The app may be downloaded via the Apple AppStore or Google PlayStore, or experienced via the web.


Bianca Senna, Director of Branding at Instituto Ayrton Senna said: “Seeing Ayrton’s story being told through a virtual museum is truly incredible. Modern technology allows us to experience Ayrton’s story in an unprecedented way, without any limits. We’re sure fans will love this innovation and also contribute to the Institute.”


Alexander Hartman, Executive Director of Spin Lab said: “We are delighted to work with Instituto Ayrton Senna to develop the Senna 360 virtual museum as a celebration of Ayrton Senna’s racing career. Senna 360 delivers an unprecedented immersive experience for Ayrton Senna fans that brings back the best memories and moments from one of the greatest drivers of all time.”

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