LOS ANGELES — VR director Art Haynie and HighGround Public Affairs produced the first VR political commercial last fall, which was recognized at the 2017 Campaigns & Elections Reed Awards Conference for it's first time category - Best Virtual Reality Ad in the 2016 election cycle.
"I think virtual reality is a game changer for politics," said Art Haynie. "Issue-based campaigns and politicians alike are based on helping people and communities - things like building roads or hospitals, fixing existing problems. Now through VR technology and the right story-telling, you have a great power to magically transport voters to the actual locations and show them the problems, solutions and dreams first hand. That is a huge impact on the voter."
To produce the award-winning Virtual Reality ad, Art Haynie was tapped by HighGround, the longest continually operating running public affairs firm in Arizona to produce an eye-opening virtual reality experience that took viewers to the top of Sunrise Mountain in Peoria Arizona in support of Proposition 400, which was in support of saving mountain preserves. The ad also happened to be the first political virtual reality ad ever produced.
"We are honored to receive recognition for our work in the 2016 election cycle, which is a tribute to the outstanding clients and the talented team of professionals," said Chuck Coughlin, president and CEO of HighGround. "It was a privilege to be honored by Campaigns and Elections, a well-respected institution that has proven it is on the cutting edge of politics by creating innovative categories such as the latest ones for virtual reality and digital ads."
Haynie concluded, "It takes some courage to be the first at anything, and I give HighGround a lot of credit for taking the leap of faith. They had the foresight to see the impact VR could make before anyone else, and it's a real validation for HighGround and VR that the Reed Awards recognized that."
The Reed Awards, which are named after famed political researcher and former Campaigns & Elections magazine founder Stanley Foster Reed, are the annual celebration of the most innovative and appealing work produced by political consultants from around the world.
About Art Haynie
Art Haynie, is an award-winning freelance director in VR, Commercials, TV, Film, Promos, Music Videos, Digital and New Media. Art has a wide range of credits from record setting Super Bowl commercials to having been a staff director on ABC Networks Jimmy Kimmel Live. Art also has many international credits and awards including an AICP Best Director in Europe, helping create an award winning commercial for Pepsi which garnered "Brand of the Year", and selections at the Cannes Film Festival. Now Art is one of the pioneers in Virtual Reality (VR) having already directed and produced the world's first full length live VR concert, and the world's first VR political commercial. Art is also the owner of long time production and production service company Big Monkey Films. Art is based in Los Angeles, CA. He can be reached at firstname.lastname@example.org.