AR Filter Takes You To Singapore Party Hot Spots

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AR Filter Takes You To Singapore Party Hot Spots
January 13, 2019

As part of the ongoing Passion Made Possible campaign, the Singapore Tourism Board has partnered with ad agency TBWA and creative technology firm AliveNow to launch a Facebook augmented reality camera filter.

 

The Visit Singapore filter transports people to party destinations in the city, albeit via AR, allowing them the chance to take selfies, record videos and wear props that match the location’s vibe.

 

AliveNow’s senior strategist Siddharth Satyanath said: “Working with the team to bring this amazing AR experience to people who haven’t visited Singapore was challenging but rewarding as we pushed the boundaries of what this platform can do, and it turned out incredibly well.”

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