VR Store Set In Space Sells Smartphones

Category: 
VR Store Set In Space Sells Smartphones
When you're a smartphone startup competing in a world dominated by Apple and Samsung, how do you stand out? You go out of this world. For last month's launch of the OnePlus 3 - the third flagship smartphone created by OnePlus - the China-based company created a virtual reality experience that brought viewers to a space station where they could learn about the latest features of the flagship phone. Around 60,000 people tuned in, and within the first hour, 10 percent of those who viewed the video bought a phone. Within six hours, the conversion rate had grown to nearly 30 percent. That might sound like a small sum in an era of YouTube videos that reach millions, but the initiative could provide a glimpse into the future of virtual shopping. When users put the headset on, they see a rendering of the OnePlus office in China. But when they enter, they see a note that says the company has moved. Soon, they're taking an elevator that takes them up to the space station (...)

Related articles

VRrOOm Wechat