VR Shopping Comes To Vera Bradley Brand

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VR Shopping Comes To Vera Bradley Brand
July 28, 2017

Want the in-store shopping experience but don’t want to leave the comfort of your own home? From this week you’ll be able to easily visit a Vera Bradley store virtually thanks to Google Daydream.

 

Tech startup Obsess has partnered with the women’s handbags, luggage, and travel items brand to produce a new VR shopping experience for the mobile headset which should launch in America this week. In it, shoppers will find themselves inside one of Vera Bradley’s retail locations, which they can explore using teleportation. Using the Daydream’s remote, they’ll be able to select items to see more information about them.

 

Some elements of the store will be interactive, too. A set of bed sheets, for example, can be changed over with the click of a button. You’ll be able to purchase items you select, or save them for later. If you don’t have a Daydream then a WebVR version of the app will also go live at an official site, and 10 sites across the US will also be showing off the experience in VR from tomorrow.

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