VR Deals Flourish At Frankfurt Book Fair

VR Deals Flourish At Frankfurt Book Fair
October 20, 2016

The exhibition of the guest of honour 2016 Flanders and The Netherlands is pictured at the Frankfurt Book Fair in Frankfurt/Main, Germany, on October 19, 2016. As the guest of honour spotlights virtual reality at the fair, a new book deal will see the technology applied to a young adult trilogy. — AFP pic
FRANKFURT, Oct 20 — In what is being reported as a world first, rights for a trilogy of young adult books have been acquired with the specific intention of turning them into a virtual-reality production.
The news was reported by The Bookseller and retweeted by Guy Gadney, whose interactive entertainment company To Play For acquired the virtual reality (VR) rights.

Amy Lankester-Owen’s Fallow Trilogy is the focus of the newly announced book deal.
Set in 2166, in a dystopian world in which experiments are being carried out on teenagers, the books centre on Lori, an “elite tracker” who embarks on a mission to find 16-year-old Rem and ultimately uncovers secrets about the authorities carrying out the experiments.
The Bookseller reports that To Play For’s VR production will allow users to “see directly into the minds” of the two protagonists.
News of the deal comes on the first day of the Frankfurt Book Fair, where virtual reality is a recurring theme. Guest of honour Flanders and the Netherlands in particular is spotlighting the possibilities of VR storytelling, offering an exhibit allowing visitors to step inside the Barcelona Pavilion built by Mies van der Rohe for the 1929 world exhibition in the Catalonian capital as well as a literary virtual reality experience.
THE ARTS+ Conference, a trade fair running concurrently with the Frankfurt Book Fair, is spotlighting the potential of new technologies such as augmented and virtual reality, while educational publishers and services exhibiting at the fair are also making use of VR.
Also on display are the fruits of a partnership to create a VR experience from the illustrated book All of My World is You by Taiwanese artist Jimmy Liao. The story follows a little girl coping with the loss of a puppy as she learns lessons from interactions with four characters; visitors can interact with and explore scenes from the book in a room-scale VR exhibit, according to Next Animation Studio.
The Frankfurt Book Fair runs October 19-23. Find out more at www.buchmesse.de/en. — AFP-Relaxnews

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