Meraas has partnered with THE VOID, a US based company, to bring its critically-acclaimed, award-winning hyper-reality experience to Dubai, as part of a partnership that will see the city become the first destination outside of the United States to host a VOID attractions.
Residents and visitors to Dubai will be able to experience THE VOID at a new immersive destination scheduled to open at The Beach on 24 March. Audiences will step into another world and embark on a journey on the streets of New York in an experience called Ghostbusters: Dimension. The experience is inspired by the Ghostbusters universe.
Jean Marc Bled, General Manager, Leisure and Entertainment, Meraas said: “Meraas is committed to working with innovative international partners at the forefront of their industries to bring unique experiences to the city of Dubai. In doing so, our aim is to foster the development of an urban culture where the next generation of businesses and communities can take root. Meraas partnership with THE VOID is also an endorsement of the work we are doing in leisure and entertainment and once again reaffirms the city’s appeal as a destination for international audiences”.
Unlike other virtual reality, THE VOID delivers deep immersion as a shared and social activity engaging all the senses. Audiences will step beyond reality, as they progress through the experience, connecting with each other and the environment through sight, sound, touch, smell, and motion.
Cliff Plumer, CEO at THE VOID, said: “At THE VOID we are committed to allowing everyone, everywhere to step beyond reality, and into the most immersive entertainment experience imaginable. We are excited to partner with Meraas to bring THE VOID to Dubai, one of the most innovative leisure and entertainment destinations on the planet. The cutting-edge innovation we’ve seen in Dubai is a natural fit for the hyper-reality experience THE VOID will bring residents and visitors.”
In Ghostbusters: Dimension, developed by THE VOID in collaboration with Ivan Reitman and Sony Pictures Virtual Reality, audiences will experience what it is like to be a Ghostbuster, tracking and trapping a supernatural foe through a New York apartment complex in an environment that combines physical props and sets, real-time interactive effects, and virtual reality technology designed by THE VOID.
The entire concept is made possible using a customized headset, haptic vest, a backpack computer and a sophisticated tracking system that have so far only been seen at a select number of locations and at special events.
Media reviews have also likened the experience to a “real-life holodeck”, with BBC, New York Times, Forbes, Wired and Business Insider among the growing number of admirers of THE VOID.
For more information about THE VOID please visit: http://www.thebeach.ae/