Virtualitics Raises $3M For Data Visualization

Virtualitics Raises $3M For Data Visualization
January 29, 2017

Virtual and augmented reality data analytics company Virtualitics, has raised $3 million USD in a seed funding round. The round was led by un-named angel investors.


Virtualitics says its software is used to provide insights into complex data sets. The software provides simultaneous rendering of up to 10 dimensions, revealing multidimensional relationships in the data, which may not discoverable in any other way.


The company claims its work is based on over a decade of research at Caltech and NASA’s Jet Propulsion Laboratory (JPL). “Big Data is worthless if we cannot extract actionable knowledge from it,” said Michael Amori, CEO of Virtualitics in a written statement.


“Visualization can reveal the knowledge hidden in data, but traditional 2-D and 3-D data visualizations are inadequate for large and complex data sets. Our solution is to visualize as many as 10 dimensions in VR/AR all via a Shared Virtual Office, which allows even untrained users to spot patterns in data that can give companies a competitive edge.”


The Pasadena-based startup was founded by professor George Djorgovski, the founding director of Caltech’s Center for Data-Driven Discovery, Michael Amori, former Deutsche Bank managing director, Harvard MBA and Caltech alumnus, Dr. Ciro Donalek, computational scientist at Caltech, and Dr. Scott Davidoff, manager of the Human Interfaces Group at NASA’s JPL.

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