Utopia VR Headsets: 1M Units Sold In Q4

Utopia VR Headsets: 1M Units Sold In Q4
January 8, 2017

DALLAS--(BUSINESS WIRE)--ReTrak, the leading manufacturer of retractable consumer electronics, announced today that its line of Utopia 360° virtual reality headsets reached sales of nearly 1 million units in Q4. Much of their success and tremendous growth is attributed to being the most affordable, fully-featured VR headset on the market. Key features like built-in capacitive touch button and augmented reality capabilities offer value to the consumer at an accessible price point, unlike other headsets within the same price range.


@MyReTrak's Utopia 360° #VR headsets reached sales of nearly 1 million units in Q4. #utopia360


Scott Ledbetter, CEO and founder of ReTrak, stated, “2016 was a key year in introducing the VR experience to many people for the first time. With technologies advancing and more content being made readily available, we anticipate major growth in the years to come. Our goal is to have the most comprehensive line of VR headsets on the market by the end of 2017. We are forming key partnerships with major industry players to amplify our footprint in this exciting and evolving category.”


With an engineering and product development team dedicated solely to VR, ReTrak plans to expand the Utopia 360° line with advanced headsets and innovative accessories. They will also be launching a new category of augmented reality cards for ages three and up in partnership with a major studio to be announced soon.


The Utopia 360° line currently features 4 different headset models – all of which include a built-in capacitive touch button to maximize app compatibility. “We chose to design our headset with a capacitive touch button rather than a magnet-based input to provide the best user experience possible. Google, who sets Cardboard standards, no longer recommends the magnet-based inputs due to the lower reliability compared to capacitive touch,” said Dustin Hiller, head of Product Development. The headset is designed to work with virtually all smartphones for fully immersive gaming, movies, educational apps and more.


Utopia 360° Features


  • • Full 360° experience for seamless vision from any angle
  • • Built-in action button with capacitive touch technology
  • • Sliding cover for use with augmented reality apps
  • • Ventilated, form-fit cushion for long lasting comfort
  • • Dual adjustable focus through focal length and interpupillary distance
  • • Works with virtually all smartphones
  • • Experience Utopia 360°: http://bit.ly/2izWMUV
  • • See the features: http://bit.ly/2dSEbAH


Pricing and Availability


ReTrak’s Utopia 360° headsets range from an MSRP of $9.99 to $49.99 and are available through www.utopia360vr.com and most leading retailers globally.


About ReTrak


ReTrak is the leading manufacturer of retractable tech accessories, designed for travelers and on-the-go lifestyles. Committed through innovation, quality and design – ReTrak is constantly developing new products and solutions to help people stay connected. With a global product portfolio of over 450 products, ReTrak sells its products through major brick and mortar retailers and online. For more information, including where to find ReTrak, visit www.myretrak.com.




Shab Asgharnia, 972-966-5176

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