“The company hopes the game will keep children entertained while parents shop CREDIT: BRITISH LAND/BRITISH LAND”
British Land is pinning its hopes on a cartoon snowman to keep Christmas shoppers in its malls for longer, by today launching a new virtual reality game which people can play on their phones.
The company claims the initiative will help entertain children while parents pick up their festive presents, in what is the UK’s largest roll-out of a game of its kind.
Shoppers can play the game on their smart phones or tablets CREDIT: BRITISH LAND/BRITISH LAND
Players will engage in a virtual present hunt, helping snowman Freezy overcome obstacles and gather gifts for Santa, with a range of prizes on offer including vouchers, iPads and toys, across 21 of British Land’s shopping centres.
Recent research by the company found that events in shopping centres can increase the amount of time people spend there by 41pc. The game is the first of four campaigns which the FTSE 100 property company is doing with virtual reality specialist Harmony Studios.
Research from the British Retail Consortium published last week found that prices for non-food items had fallen 2.1pc year-on-year in the 12 months to October, despite fears that the decreasing value of the pound would hit consumers.