The UK Invests Millions To Lead XR Entertainment

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The UK Invests Millions To Lead XR Entertainment
April 29, 2019

Backed by millions of pounds of UK government investment, leading British producers are teaming to develop new projects in the immersive entertainment sectors that can monetise virtual and augmented reality.

 

Through its modern Industrial Strategy, the government is investing £33 million to ensure the UK’s immersive technology industry cements its place as a world-leader in film, TV and game productions.

 

The investment is designed to put UK creative industries at the cutting edge of the latest VR and AR technologies while ensuring that home-grown talent remains world-leading for the next generation.

 

Aardman, the company behind Wallace & Gromit, has formed part of a consortia with developers Tiny Rebel Games, digital specialists Potato, creative agency Sugar Creative and the University of South Wales. Together, they will build on successes of Academy Award-winning films including The Wrong Trousers and A Close Shave by taking the characters into the future of storytelling.

 

The consortia will be benefiting from £4 million investment to develop new immersive storytelling experience based on their famous creations which will put fans right at the heart of the action, enabling people to join adventures with Wallace & Gromit, looking in any direction, and see and feel part of the action.

 

A further project in the new programme is a new virtual reality drama game based on BAFTA-award winning Peaky Blinders using artificial intelligence technology. Launching in 2020, it will mean that for the first time, characters will respond according to the players’ gestures, movement, voice, sound and body language. The project is being led by London-based immersive VR studio, Maze Theory.

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