Virtual reality has been around for decades, but 2016 was the year millions of consumers got their hands on the technology for the very first time. Though the headsets are still bulky and ugly, they’re giving people breathtakingly immersive digital experiences. At the same time, thanks to Pokémon Go, there’s never been more focus on augmented reality, and Snap is taking that technology from smartphones to sunglasses.
Get ready for both VR and AR to take off in 2017 like never before. Here's Fast Company's list of the top 10 most innovative companies VR/AR this year.
Click on a company name to learn more about why it made the list.
For giving users control of their own augmented reality
For using VR to measure your living room
For gathering IRL friends in VR
For providing the power to process VR
For introducing Pikachu to the real world
For developing the industry-leading VR system
For baking VR into PlayStation
For giving A-list directors VR cameras
For enveloping viewers in live events
10. OSTERHOUT DESIGN GROUP
For using smart glasses to augment industrial work