Tech Giants Could Miss The VR Porn Boom

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Tech Giants Could Miss The VR Porn Boom
July 13, 2018

Sales of virtual reality smut are through the roof, but porn barons are concerned tech giants are too scared to get involved.

 

MAKERS of virtual reality headsets are being urged to sell virtual reality porn – or risk missing out on a booming business.

 

A porn industry titan has urged top VR firms like Facebook, Samsung and Sony to ditch their prudish rules and embrace a sex-tech revolution.

REUTERS

 

Virtual reality headsets are made and sold by top tech firms like Facebook, HTC, Sony and Samsung.

 

Virtual reality involves users donning a headset powered by a computer, which generates fake images.

 

The tech can simulate a virtual world around you, making it seem real – so its adoption by porn producers was inevitable.

 

Sales of VR porn are booming, but the industry warns that it's being held back by overly cautious tech giants.

 

"A lot of these big companies are fearful of getting associated with porn," said Ian Paul, an exec at porn firm Naughty America, speaking to the Wall Street Journal.

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Virtual reality porn is a booming industry, but tech giants are scared to get involved

 

"I think there's concern about minors accessing the content, but we've had pay-for-view on cable systems for years, so it's not like that problem can't be solved technologically.

 

"There's a way you can do verification to avoid that. So I think a lot of it is political."

 

The VR porn industry is big business, and Naughty America is at the forefront of its meteoric rise.

 

Naughty America has produced hundreds of virtual reality adult movies in the past two years, and the reception has been very positive.

 

In December 2016 alone, the site's customers downloaded more than 20million VR videos.

 

"Our customers have embraced VR," Naughty America's Andreas Hronopoulos told the WSJ.

 

"It’s just so intimate, there’s just nothing else like it."

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Sales of VR headsets are believed to be driven, in part, by the popularity of virtual reality adult movies
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Porn firms are scrambling to embrace VR tech and reap huge profits

 

What's got VR porn companies excited isn't necessarily the technology, but the profits.

 

Around one in every 167 visitors to Naughty America's VR preview page ended up becoming a paying subscriber.

 

That might not sound like much, but it's a big deal when the world has grown used to XXX videos being freely available online.

Naughty America website subscriptions grew by 55% in 2016, which coincidentally was its first full year of offering VR content.

 

Customers pay $25 for a month's membership, or $74 for a full year of access.

 

In the 18 months after its first VR video went live, Naughty America's revenue grew by 40%.

 

And for 2016, revenue driven by VR was up by 433%.

 

With huge profit potential, companies like Naughty America are scrambling to get involved.

 

The problem for porn giants is that there's a reluctance to showcase VR porn from the people who hold the reins over virtual reality gear.

 

The majority of VR content gets sold by the people who make the VR products, and those companies are household names.

 

Right now, there's no way to buy pornographic content through Facebook's Oculus Riftstore, the HTC Vive store, Samsung's Gear VR store, or Sony's PlayStation VR store.

 

It's possible to find dodgy workarounds to get porn onto these headsets, but it can result in lower quality content.

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