At Sotheby's, Realty Meets Augmented Reality

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At Sotheby's, Realty Meets Augmented Reality
May 24, 2018
Picture this: A new "virtual staging tool" by 3D imaging specialist roOomy will help Daniel Gale Sotheby's clients imagine their dream homes like never before.

 

Buying a house is as grown-up as it gets – but a new interactive app by leading national realtor Daniel Gale Sotheby’s may make users feel like a kid again.

Cold Spring Harbor-based Daniel Gale Sotheby’s International Realty has announced the launch of Curate, an “innovative virtual-staging tool” designed to help homebuyers conceptualize a for-sale space as their very own.

 

The app features augmented-reality software that lets users furnish and otherwise decorate the rooms of a real-life dream house. Designed by California-based 3D-modeling specialist roOomy, the program is currently available to download on Android devices, with an iOS version expected in June.

 

Curate works with a specially selected interior design menu, giving users an unprecedented chance to picture furnishings similar to their own – or furnishing they’d like to have – in a real but empty space.

 

It’s a digitized dream come true for anyone who ever decorated a doll house or played with Colorforms, the vinyl cut-outs that let adventurous young minds of the 1970s create their own stories on fixed backdrops (yes, Colorforms still exist). Leveraging those same creative instincts, the virtual-staging app has “great potential to remove some of the guesswork of the home buying and selling experience,” according to Daniel Gale Sotheby’s International Realty CEO Deirdre O’Connell.

Dierdre O’Connell: Best guess.

 

“Many buyers have a hard time picturing themselves and their belongings in a house, particularly when that house is empty or furnished in a way that doesn’t appeal to them,” O’Connell noted, making Curate “a great resource for our buyers, sellers and our salespeople.”

 

In addition to letting amateur designers/potential buyers fiddle with the interior design of a place, Curate lets users capture and store screenshots of the AR images – including images from multiple locations, allowing them to compare and contrast several properties of interest.

 

The app displays accurate room dimensions and places selected furniture and other design choices to scale. Users can also click on several in-app products for more information and external links to retailer websites.

 

Curate marks the latest high-tech effort by Daniel Gale Sotheby’s International Realty, a circa-1922 brokerage that has grown over the past century into a preeminent regional sales agency. The company, which boasted a record $3.3 billion in 2017 sales volume, also maintains several active social media accounts and powerful search-engine engagements with Zillow, Trulia and Realtor.com, among other real estate-focused online platforms.

 

The Cold Spring Harbor stalwart also publishes an innovative electronic Home Services Directory, a digital registry of Long Island-wide utilities, painters, electricians, plumbers, landscapers, insurers and other service providers essential to homeowners.

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