The rumors around a virtual reality accessory manufactured by Snapchat increase, while the company has joined an industry group responsible for defining the standards for Bluetooth devices.
Snapchat would it feel cramped in its application? The company is working on virtual reality glasses, says the Financial Times . This technology, popularized especially by Pokemon GO for smartphones, is to superimpose virtual elements in the real world. With glasses or hats, it could now be placed directly in front of the eyes. For social networks where we primarily communicate through images, the shift to these accessories is relevant.
Snapchat appears to have initiated, as evidenced by its rapprochement with experts in virtual reality and stolen photos of strange glasses on the nose of its CEO Evan Spiegel.
Snapchat’s CEO wore the company’s secret-camera sunglasses in public — and nobody noticed; Snapchat CEO Evan Spiegel was photographed wearing a mysterious pair of sunglasses while on vacation with Miranda Kerr.
Snapchat also has joined the consortium Bluethooth Special Interest Group , which oversees the development of Bluetooth standards and licenses technology to manufacturers like Nokia, Ericsson and Toshiba. A shift that suggests he is interested in the production of computer equipment.
Feline ears added on selfies, more or less flattering portraits deformations … The functionality of “filters” launched by Snapchat showed the ambition of bringing the platform of virtual reality: “We believe that Snapchat is now to move beyond a simple social media platform and could become the first augmented reality platform, “suggested Robert Peck site analyst Quartz .
While Facebook continues to replicate the functionality of its applications Snapchat, the company engages in a strategy “very aggressive” behind the scenes to keep ahead, says an investor in Financial Times.
In 2014, Snapchat was offered Vergence Labs, a start-up specializing in the creation of intelligent glasses. Scientists and engineers specialized in machine learning and computational vision came to swell the ranks of a full research team, founded in 2015. More recently, Lauryn Morris, designer glasses passed by Zac Posen, came s’ add to the long list of recruitment experts.
The fact that Snapchat now join a Bluetooth device manufacturers consortium converges rumored to launch in the manufacture of computer hardware to experiment in the field of virtual reality.
The little ghost has the means to compete with the giants of the tech. In 2015, Snapchat had already raised more than $ 1.1 billion in a particularly welcoming round of giant Chinese e-commerce Alibaba. Last year, Snapchat was beating its previous record by conducting a fundraiser to $ 1.81 billion from major investment funds such as Sequoia Capital and Fidelity.
With 150 million daily users and a strong growth in adoption rates since its inception in 2011, Snapchat is now valued at over $ 15 billion. While not comparable to Facebook – valued at $ 50 billion even age-, now Evan Spiegel has the means to invest in research projects. And has already done, joining the race for virtual reality in which its competitors are already committed.
In March , Mark Zuckerberg and engaged in the practice of prophecy: “This could happen in five, 10, maybe 15 or even 20 years. Personally, I think this will happen in 10 years, “explained the CEO of Facebook the site Business Insider , about virtual reality. The technology, developed over 30 years around the dream of enriching the real world with virtual elements into holograms, billionaire passionate enough to have bought for $ 2 billion company that develops virtual reality headset Oculus Rift .
Microsoft has also positioned by distributing last March early versions of Hololens, an augmented reality headset first dedicated to professional use and for market-oriented video games. “There are great things to do for customers and great business opportunities (…) This can be huge,” said his side Tim Cook, Apple’s CEO.
For all these players, augmented reality could give rise to a new era of computing, after the PC and smartphone. With the arrival of Snapchat in part, the change movement could accelerate.