Skincare Brand's VR 'Date' With Actor Is A Hit

Skincare Brand's VR 'Date' With Actor Is A Hit
January 9, 2017

In 'Someday in Jeju', a VR experience launched by Innisfree and Korean digital agency PostVisual (part of J. Walter Thompson), the viewer picks up a hitchhiker who turns out to be actor Lee Min Ho.


The hearthrob then leads the viewer on a tour of Jeju island, the Unesco World Heritage site where the brand supposedly originated. Although nothing more risqué than virtual hand-holding takes place, one young woman's heart rate doubled to 179 beats per minute while experiencing the virtual date, as shown in the above video. The VR experience launched back in September in Korea and Shanghai, but will be appearing in other Asian cities. 

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