Reason, the startup that builds physical sci-fi adventure for teams to experience difficult-to-access technologies – drones, holograms, Virtual Reality, robotics, 3D printing and more – is announcing its official launch. The company gives people access to experimental gear they would do not normally experience, providing inspiration and broadening horizons.
Reason works like a game, one which sees players enjoy all the offerings of its Future Technology Escape Room. Aimed at everyone from HR leaders conducting team building days to the simply curious, throughout the experience, Reason puts various gadgets in the hands of players, which they have to utilize to become successful in their sci-fi mission.
“We’re the Buffalo Bill of emerging tech,” says co-founder and CEO Mike Chen, citing the legendary character who took the Wild West experience across the United States. “Reason’s mission is to humanize our relationship with technology and each other. We are accelerating the diffusion of emerging technology by creating exciting and entertaining ‘first contact’ experiences.”
New tech products are often unproven, hard to discover, and filled with hype/duds. Reason reduces the barrier to access and also eliminates the time and cost of experimentation for consumers. The result is a streamlined, gamified discovery experience that anyone can enjoy.
While available for audiences from all backgrounds, Reason is well suited to business team-building exercises and corporate offsites. Reason fills a gap in the corporate innovation and training market – which is worth more than $70 billion – by providing team building activities that focus on collaboration based problem solving and shared development of new skills. Players walk away with a sense of appreciation for new technology and inspirations about how they might be relevant to everyday life-to-work scenarios.
Reason also caters to a new trend among Millennials – also known as generation Y – who favor experiences over things. According to Eventbrite, 78 percent of Millennials say they would prefer to spend money on an experience than an item, with 55 percent saying they are enjoying more live experiences than ever before. As a rule, adoption of emerging technologies is slow, so Reason wants to take this opportunity to help consumer reality check things they see online, and dial in the perfect amount of excitement for what the future holds around the corner.
“We have the unique privilege of hosting some of the best teams in the world and it’s our responsibility to make sure their experiences are meaningful,” Chen continues, “We do this by feeding performance data back into the game and staying ahead of the early adopter curve. Currently our technology pipeline contains roughly 50,000 startups and we curate and deploy the latest innovation into our experiences on a bi-weekly basis.”
Reason is a new startup in San Francisco that gamifies technology exploration and strengthens teamwork. They build physical sci-fi experiences that challenge players to apply emerging technologies in the context of a real life adventure game. Reason was co-founded by Mike Chen and Crina Bordas from Swell Ventures with Jeff Chen from Luxe heading up growth.