Perillo Launches VR Travel Startup

Perillo Launches VR Travel Startup
July 17, 2018
PHOTO: The first video features Rome. (photo via vwalakte/iStock/Getty Images Plus)


Perillo Tours has a new virtual reality arm of its tour company.


Perillo TravelVR is the brainchild of Steve Perillo, CEO of Perillo, and president John C. Graham. The effort capitalizes on the company’s previous successful marketing campaigns and experience and the company offers on-location, 360-degree video production, from storyboard to final editing, including music and narration.


“Virtual reality is a great new way to excite clients about travel destinations,” said Graham. “VR is a natural progression on [our] success. It is going to change the way travel is viewed now, and in the future.”


The first virtual reality video has already launched, featuring RomeFlorenceand Venice, and more are on the way with plans to feature cruise lines, tourist boards, airlines and tour operators.


“Now accessible on multiple viewing devices, including smartphones, tablets, desktop computers and VR headsets, VR is becoming a mainstream medium,” said Perillo. “At the same time, VR production has become much more cost-effective, making it a realistic marketing option for travel companies.”


Travel agents can use the videos for inspiration and as a selling tool. Right now, Perillo is offering free branded cardboard VR headsets to agents.


To request a free headset, while supplies last, and brochures online type “headset” in the box provided at or by calling Perillo Tours at 800-431-1515.


“We are the only VR company in the travel space run by successful travel industry executives who know what travel agents and suppliers need to effectively market travel.”


Travel agents can also view a version of the video in a non-VR format on YouTube.

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