Netflix Is Most Used VR App For TV, Movies (Study)

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Netflix Is Most Used VR App For TV, Movies (Study)
August 4, 2017

Virtual reality is still at the nascent phase with respect to consumer adoption, but Netflix’s VR app has climbed atop the heap in terms of usage, according to a study from Magid conducted in conjunction with the VR/AR Insights Consortium.

 

The study, based results tallied from about 2,000 U.S. consumers in March, found that 22% of VR users have watched Netflix VR. Minecraft VR, at 20%, was the next most widely used virtual reality app. About 19% of VR users have also watched wither live NBA or NFL games in the format, according to the study.

 

The VR/AR Consortium, which also includes Turner, Warner Bros. and The VR Society, also released other market-tracking data:

-One-third of all U.S. adults have used a VR device. Of which, 23% have used a mobile-connected VR platform (such as the Samsung Gear VR and Google Daydream View), versus 16% that have used a console VR device (i.e. the PlayStation VR), versus 8% for PC-connected VR platforms (such as the Oculus Rift and HTC Vive).

-The U.S. market of VR owners and “intenders” stands at 44 million.

-Seeing is believing, as 50% of those who have tried a VR headset reported “loving” the experience on a PC or console device, while 90% reported “liking” it on a high-end PC or console headset. For mobile VR, 85% said they “liked it,” and 44% said they “loved it.”

-86% of those that have used a console or PC headset and 84% of those who have used a mobile VR set-up would recommend the device to others.

-51% said they believe VR will change the way people watch TV shows and movies.

 

The results of the study represent the first wave of a bi-annual consumer experience tracking study conducted by the VR/AR Consortium that looks at VR and AR awareness, interest, experience, purchase intent and brand awareness. The group plans field those studies over a three-year period.

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