Inside Media Production Shop Strangeloop Studios

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Inside Media Production Shop Strangeloop Studios
September 19, 2019
Flying Lotus show. Courtesy of Eric Coleman (@ecoleye).
ERIC COLEMAN (@ECOLEYE)

 

Flying Lotus' Flamagra tour will close this Friday in Los Angeles at The Novo. The tour has garnered much attention for its 3D visual aspect, which was created by Los Angeles-based media production company Strangeloop Studios, in collaboration with Flying Lotus, Timeboy and 3D Live.

 

According to David Wexler, co-founder and creative director at Strangeloop Studios, the 3D LED show was created in part using real-time software Notch to produce the video content and allow for live interplay within the stereoscopic space. The 3D show was toured a few years ago, Wexler adds, but the newest version for the Flamagra tour boasts new techniques, along with new ideas that Flying Lotus was exploring for the show. 

 

“When comparing it to other shows out there, I feel like we take a lot of chances and, following the lead of Flying Lotus and his forays into the cinematic space, we really want the visual show to feel very closely connected to his music and his aesthetic sensibilities,” Wexler adds. “It can be psychedelic, humorous, mystical, haunting and it is different every night as it is performed by Timeboy and myself in real-time to allot for wherever Lotus decides to take it in the moment. We never know what’s going to happen, which makes it very aesthetically exciting. We find new approaches and new combinations of content in nearly every performance.” 

The Flying Lotus 3D Flamagra tour will end this Friday. Courtesy of Eric Coleman (@ecoleye).
ERIC COLEMAN (@ECOLEYE)

 

In addition to creating concert visuals, Strangeloop Studios also produces music videos, short films, immersive experiences and new narrative forms. The media production company works with a number of other highly-regarded artists, including Kendrick Lamar, The Weeknd, Pharell, Earthgang, David Gilmour, SZA and Eryka Badu. Wexler says that when making creative decisions with artists, it’s important to establish an “aesthetic trajectory” to move the live show forward. He notes that it’s essential to also preserve “what is so quintessential to that artist’s universe,” and make sure that the design aligns philosophically, as well.  

 

“It is definitely different for different artists, but predominantly we always think about the music and the vibe first,” he adds. “We want whatever we do visually to be a synesthetic and cinematic embodiment of what is happening musically—a seamless visual extension of their musical universe. We’re guided by the music and the input of the artists we collaborate with.”

 

The boutique studio was founded with Ian Simon with the focus of working with artists to expand their sonic universe, iconography and style, and then translate it into a live show experience, Wexler says. “We’ve been very lucky to work with many musicians that also see that potential to create new kinds of experiences through the interplay of music, visuals and new immersive technologies,” he notes. “When you see all the elements come together in a concert, there is this sense of an emergent experience—it becomes a hyper-cinematic kind of spectacle.”

 

He adds that Strangeloop Studios has been moving more into developing narrative works from the ground up in-house, as well as creating more of their own intellectual property within the virtual reality and extended reality space with WaveXR.

 

“We tend to be more interested in working with visionary musicians that can be a lasting relationship of symbiotic development, rather than just be a kind of interchangeable technical solution,” Wexler says. “We are interested in art, philosophy, new media, immersive possibilities and creating captivating, predominantly psychedelic experiences that hopefully transcend the information overwhelm of contemporary culture and leave lasting, powerful, impressions on viewers/participants—experiences that transport them to new and unexpected realities.”

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