How Unity Is Building Its Future On AR, VR, AI

How Unity Is Building Its Future On AR, VR, AI
July 23, 2018

Unity is the most widely used 3D development platform in the world. It powers 40 percent of the top 1,000 mobile games and more than half of all new mobile games, according to app analytics firm Apptopia. Along with Unreal Engine, the two popular game engines underpin most of the gaming experiences on the web.


However, the 3D development space is far more crowded than it once was, particularly when it comes to augmented and virtual reality development.


Unity serves as building blocks or integrates with most of newer AR/VR platforms, including Apple's ARKit and Google's ARCore, but it's also now dealing with competition from the likes of Amazon Sumerian and other drag-and-drop interfaces looking to simplify the experience for less technical creators.


To stay ahead of the competition and evolve its platform for a growing ecosystem of new devices and 3D experiences, Unity is pushing a two-pronged strategy led by its AR/VR and AI divisions. PCMag spoke to Tony Parisi, Unity's Global Head of VR/AR Brand Solutions, and Danny Lange, Unity's VP of AI and Machine Learning, for an inside look at Unity's future and how the platform—and the games it creates—are getting smarter without you even realizing it.

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