Grappling With The VR Timeline

Category: 
Grappling With The VR Timeline
July 5, 2017

Despite this knowledge, many organisations are still at “day one” when it comes to virtual reality, Fadaghi believes.

 

It’s happened before – with the internet and with mobile apps. Businesses that didn’t clamber aboard early enough lost market share. Today many small businesses realise they need to stay relevant in a fast-changing world, and as Telsyte’s managing director Foad Fadaghi says, “virtual reality is one of those things that organisations by and large in Australia believe they need to look at to stay relevant if the technology takes off.”

 

Despite this knowledge, many organisations are still at “day one” when it comes to virtual reality, Fadaghi believes.

 

To appreciate the state of VR development today, you can look back to the advent of website development. Today, if you’re a business looking to build or update your website, there are myriad affordable online tools that let you build it yourself, or at least, with minimal guidance. A far cry from the web’s early days. “Go back 15 years and you had to get a specialist web designer with specialist skills to do that work for you,” says Fadaghi.

 

It’s a fair comparison for where we’re at with VR presently. The tools and skills used in VR development are accelerating with creative agencies taking the lead, developing applications for their customers. The second- and third-generation offerings from companies who are now experimenting with VR will start to bring about the real VR transformation.

 

The tipping point for VR

 

MOST USED

 

Australian small businesses no longer view virtual reality as a novelty, but are starting to embed it into their marketing practices – or at least, plan to. Here are some of the watershed events that signpost our progress into a virtually-enhanced future.

Related articles

VRrOOm Wechat