Games is the top app category across all virtual reality app stores, followed by the Education category, a new study by Strategy Analytics claims.
Strategy Analytics tracks the apps available across the dedicated VR app stores for Samsung GearVR, Oculus Rift, and the VR apps available on Steam.
According to the study games is the top apps category across all stores, although the proportion of games available varies considerably. Educational content is the top non-games category overall, and appears as one of the top 3 content categories in all storefronts.
The study also reveals that Steam has the greatest developer support in terms of availability of VR apps with 871 available, while the Oculus Rift store has the fewest apps, with only 192.
“While the dedicated Oculus Rift store had the fewest apps available (192), this does not necessarily mean that it is the least popular VR headset for developers. The data could also be an indicator that developers prefer to use Steam for distribution rather than Oculus’ own store,” said David MacQueen, Executive Director of Apps & Media research at Strategy Analytics and the report author.
Adam Thorwart, Analyst at Strategy Analytics, says Action is the top category across all platforms, but the more interesting data is around casual gaming.
“The Gear VR has a high proportion of casual games (10% of all apps), and given that the smartphone market is dominated by casual games this is not surprising for a smartphone-based VR headset. However, it is the Steam store that has the highest proportion of casual games titles (11%). Developers want to get into VR quickly, and Steam is the most popular platform with developers, so many games developers are rushing to market with relatively simple, casual content.”