DUBUQUE, Iowa (KCRG-TV9) -- A new business in Dubuque is a first of it's kind in Iowa.
VRcade is a virtual reality arcade.
Stepping into the virtual reality booth, gives players a feeling that they're actually taking part in the game or activity that they control, happening right in front of them.
"I imagine this is cheaper, it's also air conditioned and you can be arching one second and then touring Mt. Everest the next. Or shooting robots or shooting zombies, which you can't do in real life," said VRcade owner Jason Kelley.
Kelley says, once players are inside the virtual reality game they can't hear or see the real world.
"I kind of lost myself in there. It was kind of fun," said player Jordan Simon.
The most popular game is called “Arizona Sunshine” which Kelley says is violent and not suitable for everyone.
"We subscribe to the ESRB rating system, which is the rating system use by every video game company," said Kelley.
People under the age of 17 need a parent's signature to play.
But for people who aren't into shooting zombies or even into competition, there's are more friendly options.
Another game, allows you to pretend you're at work at a restaurant or gas station. It’s an extremely real, hands on, 360 degree experience.
"This is brand new technology. Straight off the presses," said Kelley.
The VRcade sits right next to Inspirit Institute on Dodge Street.
And they're open from 2 to 10 p.m. each night.