Award-winning virtual realty studio Felix & Paul has teamed up with the Fox Innovation Lab to develop and produce virtual reality experiences based on movies and characters owned by 20th Century Fox. First announcements about upcoming projects are expected early next year.
“Felix & Paul Studios is a visionary studio who represents the highest caliber of immersive and engaging experiences,” said Mike Dunn, President, Twentieth Century Fox Home Entertainment and Fox Innovation Lab in a statement. “Their vision for bringing virtual reality to mainstream audiences make them a perfect partner to help realize the possibilities for the future of consumer entertainment, from both a creative and technical perspective.”
The Fox Innovation Lab and Felix & Paul actually cooperated in the past, producing the Lab’s first exploratory VR experience, dubbed “Wild – The Experience,” in 2015. Since then, Fox’s R&D unit has gone on to produce and release its first commercial VR project with “The Martian VR Experience,” which recently became available on the HTC Vive, PlayStation VR and Oculus Rift headsets.
“This is our first swing at the plate,” Dunn recently told Variety about “The Martian VR Experience.” “Our intention from the moment we developed our business plan was to be in the commercial VR business.”
Felix & Paul is best known for its cooperation with Cirque du Soleil, and has also made VR experiences about subjects including Bill Clinton, Lebron James and President Obama’s celebration of the National Parks Centennial.