FaceCake Debuts AR For Retail At NRF 2017

FaceCake Debuts AR For Retail At NRF 2017
January 14, 2017

FaceCake Marketing Technologies, Inc. is debuting the latest version of its Augmented Reality platform for Retail at the NRF Convention & EXPO in Microsoft’s booth (#2803) at the Jacob K. Javits Convention Center in New York City, New York, from January 15-17, 2017.


FaceCake, creator of the Swivel Virtual Dressing Room and the ShadeScout family of visual search mobile apps, will preview exciting additions to its interactive AR platform at Retail’s Big Show 2017 in Microsoft’s Innovation Zone, featuring a frictionless shopping experience that allows consumers to virtually “visualize their look” wherever they are, whether in-store or at home, or on their mobile device.


FaceCake’s personalized Augmented Reality shopping platform is built on Microsoft Azure’s global-scale, trusted cloud platform to power its portable photorealistic Try-On experiences on any device. Consumers can now create a runway or AlterImage video in which they are the featured model, allowing them to view products on their own moving image. Users can access their AlterImage videos anytime for easy AR shopping anywhere, save them in their own virtual dressing room, share, or instantly purchase products.

Additionally, FaceCake is previewing the Swivel Virtual Closet with its InstaTry feature, which lets shoppers select complete looks seen in-store, online, or even products in their own closet to try them on in real time, receive product recommendations, or add them to their dream virtual closet. FaceCake’s scalable process allows complete ensembles to be virtually tried on without the need to produce 3D product models.


“FaceCake is excited to work with Microsoft Azure to bring Augmented Reality to mainstream shopping,” said Linda Smith, founder and CEO of FaceCake. “Our latest product releases make our platform even more easily accessible for retailers and consumers alike, providing a convenient, relevant, and personalized shopping experience.”


Nicole Herskowitz, senior director, Product Marketing for Microsoft Corp. said, “FaceCake’s Augmented Reality for Retail platform showcases how Microsoft Azure helps our partners develop and scale computationally intensive, innovative applications and services. The combination of the FaceCake platform and Azure elevates the level of engagement that consumers have with products and retailers by delivering a readily accessible AR shopping experience.”


About FaceCake    


FaceCake Marketing Technologies, Inc., creator of Swivel®, Swivel® Close-Up, CAKE AR, ShadeScout®, GlamScout, and more, is a leader in augmented retail with a personalized targeted marketing platform. Combining patented technologies with intuitive user interfaces, FaceCake’s innovations in Try-On allow consumers to virtually try products on their own images in real time, while instantly providing relevant product recommendations for superior personalization. With billions of product Try-Ons, FaceCake is expert at eliminating traditional shopping barriers. FaceCake’s shopping platform is cross-device compatible, making it accessible from anywhere. The privately held company is based in Calabasas, CA.


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