Disney, Universal, FIFA Turn To AR For Marketing

Disney, Universal, FIFA Turn To AR For Marketing
June 25, 2018

Augmented reality is really picking up steam as a tool for marketing departments to pitch their products.Over the past week or so, we've seen numerous examples of the augmented reality used to promote events in the world of entertainment.


In the movie business, Disney/Pixar and Universal Studios have both used multiple AR platforms to push moviegoers to the opening weekends of their respective films.


Meanwhile, on the sports side, Fox sponsored an augmented reality experience to push its broadcast of the thrilling match between Spain and Portugal in the FIFA World Cup.


Disney/Pixar Promotes 'Incredibles 2' Through Snapchat Lens

Pixar's Incredibles 2 has entered the fray as the latest sequel in a summer of highly anticipated follow-up films and, like its peers, it also has an augmented reality experience to promote its presence in theaters.


Available via Snapchat, the AR experience places the familiar mask of the movie's super family on your face, and simple finger taps on the smartphone's screen activate various virtual superpowers. The experience continues via the rear camera, where the adorable Jack-Jack floats in the user's view and disappears into random seams in reality.


Learn more about how Disney/Pixar and the rest of Hollywood is using augmented reality to promote blockbuster films this summer...

Universal Hatches 'Jurassic World: Fallen Kingdom' on the AR Cover of Moviebill

Regal Cinema's augmented reality magazine Moviebill enjoyed a big debut in April and it has its sights set on an even bigger (virtually) outing with its next edition.


Arriving in Regal theaters on June 22, the second issue of the publication will feature Jurassic World: Fallen Kingdom on its cover. Like the first issue, one million copies will be available for free to attendees of the featured film on its opening weekend.


Read on to find out more about the AR content included from the latest installment of the Jurassic Park franchise, how the first edition of Moviebill performed, and how Hollywood is taking a shotgun approach when it comes to using AR to promote its feature presentations...

Image via Regal Cinemas


World Cup Fever Takes Over Facebook & Snapchat

With the 2018 FIFA World Cup underway in Russia, soccer (aka "football") fans worldwide can show support for their favorite teams and players in augmented reality via Snapchat and Facebook.


On Snapchat for iOS and Android, fans can don virtual glasses painted with their team's colors. Also, thanks to Snapchat's background segmentation capabilities, virtual soccer balls float behind the user.


In addition, the World Cup's official broadcaster, Fox, has sponsored a Lens that ties into the big match between Spain and Portugal.Continue reading for more on the AR options available to fans of the most popular sport in the world during its biggest event...

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