Capturing The Mindshare Of Mobile AR/VR Devs

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Capturing The Mindshare Of Mobile AR/VR Devs

Developers face a choice of AR/VR platforms, so what should they target? Jo Stichbury looks at what developers are doing, as per by SlashData's recent report.

 

I’ve written previously about SlashData’s Developer Economics: State of the Developer Nation reports, which reveal the latest trends from developers working on mobile, desktop, IoT, cloud, web, games, augmented and virtual reality, and machine learning. The 14th global report is available now, and makes interesting reading, reflecting on the views of over 21,700 developers across 169 countries.

 

Last time, I wrote about developers’ views on AI, and this time, I thought I’d highlight some of the trends in virtual reality and augmented reality development. But, first things first. In case you’re not sure of the distinction between the “realities”, let’s introduce them!

 

Introduction to Virtual Reality and Augmented Reality

Virtual Reality (VR) and Augmented Reality (AR) are technologies that sit at two ends of a spectrum of experiences that alter our perception of the world.

 

I found a nice definition from the Cramer brand experience agency.

 

“Virtual reality is able to transpose the user. In other words, bring us some place else. Through closed visors or goggles, VR blocks out the room and puts our presence elsewhere...Augmented reality however, takes our current reality and adds something to it. It does not move us elsewhere. It simply "augments" our current state of presence…”

 

Many consider AR/VR to be a revolution-in-waiting, as Paul Reynolds described recently in his interview with me here on DZone.

 

As users, we’re searching for more than just hardware that performs well at an attractive price, we also want great applications and experiences on that hardware. It’s no good if we can’t do anything much with it. This leads to a chicken and egg problem for developers who are working on AR/VR apps, because they need to evaluate which hardware to commit to develop upon. Developers want to target the best-selling hardware to get the most sales. When everyone chooses the same hardware, it gets the biggest number and best apps, and that attracts consumers to buy it!

 

The underlying technology necessary for AR/VR is still quite immature and is currently undergoing rapid evolution. So how do developers know where to focus their attention? Maybe the data from the recent SlashData report will give us some clues...

 

Virtual Reality

To make it fully immersive, VR is delivered through headsets and the most powerful of these are dedicated headsets, such as the Oculus Rift, which is purchased mostly by a niche audience of early adopters. Games are a great use case for VR, so dedicated headsets are popular programming targets for games developers, but because the headsets aren’t yet in mainstream consumer use, they are less popular with a more general developer population.

 

Here are the stats from the report:

- Games developers are targeting dedicated VR hardware, such as Oculus Rift (61% report using it) and the HTC Vive running Steam VR (54%)

- For all developers working on VR projects, 33% are targeting Oculus Rift and 23% are using Steam VR.

- 37% of games developers working with VR are attracted to the Windows Mixed Reality platform, which launched in October 2017 on a number of headsets from third parties such as Acer, Dell, HP, and Lenovo.

- 22% of all developers working with VR have targeted Windows Mixed Reality.

 

The alternative to a dedicated VR headset is to use a smartphone that sits inside a cheap headset, purchased separately. This approach may not be so powerful, but it has an established user base, so it attracts developers. Examples of this model include Google’s Cardboard, and the follow-up product from Google, Daydream View, which is built into Android (version Nougat and later).

 

Here are the stats from the report:

- Google Cardboard attracts 42% of game developers working with VR, and 32% of all developers working with VR.

- Of game developers who work with VR, 33% target Daydream View. This compares with 19% of all developers working with VR.

 

Augmented Reality

VR has a bit of a usability problem because it is fully immersive, so cannot be used on the move unless the user is fully aware of obstacles to their safety. That means blending computer-generated imagery with the real world, taking the product closer towards mixed reality or AR.

 

Dedicated wearable hardware for AR has a similar problem to that of VR hardware - it’s still something of a niche and appeals to early adopter or specific target groups. There are three front-runners attempting to lure developers to create apps for their products: Microsoft, Google, and Magic Leap.

 

From the report:

- For developers, Microsoft HoloLens is the most attractive dedicated wearable (17.4% of AR developers in the survey)

Google Glass at Work (an Enterprise version of Google Glass) is targeted by 8.8% of AR developers

Magic Leap attracts 4.5% of AR developers

 

While VR is hampered by the power and form factor of mobile, AR is better suited to running on smartphones. Since there is clearly an established audience for smartphone users, this is where many developers are concentrating their AR efforts.

 

Google and Apple have each released SDKs with AR built-in for Android and iOS respectively.  Apple launched ARKit with iOS11 in Q3 2017. It offers AR to all iPhones from the 6S onwards. Google’s ARCore v1.0 officially launched in Q1 2018, and is available in existing handsets such as Samsung’s Galaxy S8 and Google’s Pixel range of smartphones, with other manufacturers partnering to ensure ARCore support in handsets upcoming in 2018.

 

Stats from the report:

- Android is targeted by 53% of all developers working on AR apps and by 60% of professional AR developers.

- Apple’s iOS is in second place with 37% mindshare among all AR developers, but 54% of professional AR developers who are chasing the lucrative revenue potential associated with the iOS-user demographic.

 

Here is a graphic from SlashData’s report, illustrating the uptake of various AR devices and platforms over the last 4 surveys by all developers who say they have been working with AR.

Before I close, let’s consider just how many developers are working on AR/VR today:

- 25% of professional game developers say they are targeting AR and/or VR

- 19% across the entire set of developers surveyed said they were working with AR/VR

 

I find it quite astonishing that almost one in five of us developers is working in this new field. Have you recently started on an AR or VR project? What is your experience and where do you think the technology and experiences are headed? Hit me up in the comments section - I’d love to know and discuss your thoughts!

 

And Finally...

I’d like to thank SlashData for allowing me to reproduce the graphic above and report on their survey data. 

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