Cannes: Facebook Beach Shows How Brands Use VR

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Cannes: Facebook Beach Shows How Brands Use VR
June 20, 2017

Facebook has set up shop along the French Riviera at Cannes this week to help walk marketers through strategies to craft campaigns and talk about all of the platform’s features—which include a bigger focus on live video, virtual reality, Instagram and Messenger.

 

This year’s theme at Facebook beach is, “Connected, we can create anything.” The activation includes a video booth where attendees can have a live portrait taken by artist Alexa Meade or check out an Oculus Rift headset to see how brands like Gatorade and Airbnb are using virtual reality.

 

Facebook Creative Shop has set up several mini scenes dubbed #FBMiniCannes that users can film with their smartphone.

 

Meanwhile, Instagram’s installation at the Palais functions as a living museum to show off six categories of content and creators that represent each of them. Every day this week, Instagram is hosting talent like Jessica Siskin, who specializes in making and photographing Rice Krispie Treats, and travel-themed account @adamsaymusic.

 

There’s also a large-scale floral installation in the shape of Instagram’s camera logo. “I think this really emphasizes the multi-dimensional experience that you get on Instagram,” said Kay Hsu, global Instagram lead at Facebook Creative Shop.

 

Check out the video above for a look at both brands’ activations.

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