Forty-seven percent of Americans — roughly 116 million adults — plan to purchase tech or tech accessories during Black Friday Week, according to new research released by the Consumer Technology Association.
The most reported category for shoppers was televisions, followed by laptops, smartphones, video game consoles and tablets — but consumers are also eyeing emerging categories including virtual reality headsets and drones.
CTA’s Pre-Black Friday Survey projects sales of 1.2 million drones and 700,000 virtual reality headsets during the course of the fourth-quarter holiday season.
“Outside of the tech perennials expect to see front-page circular deals from a variety of retailers on emerging products including drones, virtual reality and digital assistant devices such as the Amazon Echo or Google Home,” said Shawn DuBravac, chief economist, CTA, in a statement. “On average, half of the unit volume of newer, emerging categories sells in the fourth quarter alone — a promising indicator for these new and innovative products.”
The "Pre-Black Friday Survey" was designed by CTA and is the result of a sample of 1,011 U.S. adults who were polled between Nov. 10 and 13. CTA plans to give a first look at a "Post-Black Friday Survey" on Nov. 25.