If 2016 was anything to go by, the year ahead will not only be more exciting for upcoming consumer IT, tech and electronic shows, but also for new trade shows centered purely around VR and its everyday applications. Here are some of the upcoming VR events taking place in Asia within the next six months that are worth checking out:
The first Asia VR and AR Fair & Summit in Guangzhou, China. March 8 – 11, 2017.
A brand new focused platform for ground-breaking VR & AR (Augmented Reality) products originating from China, the press conference to launch this event held last November saw the attendance of well-known names such as HTC, Protruly, LeTV, ANTVR, amongst others. Although the official show program and agenda have yet to be released, their exhibition scope promises to be fairly extensive – covering everything from hardware, equipment, software, technologies, accessories, applications, games and demos. It will be interesting and exciting to discover the latest VR and AR from China.
Global VR Summit at The Global Mobile Internet Conference in Beijing, China. April 28, 2017.
As one of the world’s largest mobile internet conferences, this year’s Global VR summit that is part of GMIC in Beijing has lined up an interesting and exciting conference program to be presented by established names from various acclaimed VR companies, both from around Asia as well as internationally. This should help to spearhead and further the VR ecosystem in and around Asia.
VR Cluster at Broadcast Asia, Singapore. May 23 – 25, 2017.
Asia’s must-attend international event for the pro-video, audio, television, film and broadcasting industries, Broadcast Asia has been a landmark trade event for both Asian and international delegates and visitors. With VR content becoming as important as the technologies and hardware itself, the launch of the inaugural VR Cluster this year looks to focus on the increasing demand of the development and production of VR content. Just like how streaming media and content on demand via mobile devices are winning viewers from traditional broadcasting, VR for broadcast looks set to an exciting growth channel for both online platforms and traditional broadcasters.
CES Asia in Shanghai, China. June 7 – 9, 2017.
The famed Consumer Electronics Show from Las Vegas comes to Asia for the third time to showcase the latest tech innovation from across the many consumer IT and tech industries. For those of us keeping tabs on what was showcased at CES Las Vegas earlier this year, CES Asia will not only prove to validate those featured companies and technologies, it will also be exciting to see how they have progressed.
While the next few months looks to be a busy period for the VR industry, I’m also wary of how VR could be exploited by event companies trying to make a quick buck simply because it’s the latest, hottest tech trend to attract paying delegates and visitors. While we should be excited about upcoming shows in VR, we should also be savvy about which of these events are legit and which could be potentially exploitive. With VR fast developing across multiple industries and markets, demos and hardware showcases will be just as important as conferences that discuss directions ahead for the VR ecosystems.
And it is in this exciting mix of hardware, technologies and content that I’m excited about. Both as a consumer for how VR will and can become integrated into our current lifestyles for work and leisure, but also as someone who’s in the VR space – to harness this immersive technology to deliver applications, solutions and content capabilities across various industries. It’s our hope that VR will eventually become a household technology And based on the current direction spearheaded by organizers of the many upcoming trade shows and fairs dedicated to VR, this might just happen sooner than we expect.