AxonVR Raises Another $2M For Haptic Tech

AxonVR Raises Another $2M For Haptic Tech
June 15, 2017

AxonVR just landed more funding and a new patent for its haptic technology that allows users to move through virtual environments and feel the size, shape, weight, texture, and temperature of virtual objects.


The Seattle startup has reeled in an additional $2 million from existing investors, which follows a $5.8 million round AxonVR raised this past December. Total funding is now $9 million.


The company was also recently issued a 130-page patent for key haptic technology it has developed. This is the first patent issuance within AxonVR’s larger portfolio of pending applications.


“This patent is a product of years of cutting-edge research and development in haptic technology,” AxonVR CEO Jake Rubin said in a statement. “It provides comprehensive protection for the novel microfluidic technology at the heart of AxonVR’s HaptX Platform.”

Using the company’s “haptic textile” with virtual reality hardware, users can experience deeper immersion in virtual environments.


The HaptX platform includes “HaptX Skin,” a haptic smart textile; “HaptX Skeleton,” a lightweight exoskeleton that applies physical forces to your body; and “HaptX SDK,” which allows developers to build touch-enabled experiences into their own applications.


AxonVR envisions “a world in which virtual experiences are indistinguishable from real life,” Rubin said in a statement earlier this month,” as Rubin said last year.


I had a chance to demo AxonVR’s prototype in Seattle in December. While donning a HTC Vive headset with an accompanying controller, I stuck my hand inside a machine and felt a thin, haptic textile made up of microfluidic actuators that applied varying pressures and temperatures to my palm.


Using the controller, I could pick up virtual items like a ketchup bottle and move them across my virtual hand. A small deer rested on my hand and then stood up, as I felt its hooves tap around my palm. Then there was the creepy spider that made me wince as it tiptoed across my skin.


A screengrab from an AxonVR demo that lets users “feel” a mini deer in their palm. Photo via AxonVR.


AxonVR is focusing on three potential use case categories: entertainment, design and manufacturing, and training.


Rubin, a Seattle native, started AxonVR when he was 21 years old with co-founder Bob Crockett. Investors in AxonVR include China-based NetEase; Dawn Patrol Ventures; The Virtual Reality Company, Keeler Investment Group; ex-Twitter CEO Dick Costolo; Digital Kitchen founder Paul Matthaeus; and Executive Vice President of Walt Disney Imagineering Jon Snoddy.


The company employs 26 people spread across offices in Seattle and San Luis Obispo, Calif. It is one of many new up-and-coming virtual reality startups in the Seattle area. Others include Envelop VRPluto VRPixvanaVRStudios,VREALEndeavor OneNullspace VR, and several others. Those are in addition to larger companies like Microsoft, Valve, HTC, and Oculus that also are developing virtual and augmented reality technologies in the region.

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