AR Heads To Mainstream, Beauty’s Ahead

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AR Heads To Mainstream, Beauty’s Ahead
July 13, 2017

Pokémon Go was a viral hit, but can augmented reality boom the same in beauty and fashion? It’s been one year since augmented reality game Pokémon Go popped up in the collective consciousness — an 18-day anniversary event started Thursday in advance of a Pokémon Go Fest that kicks off in Chicago July 22 — but beauty and fashion firms remain on the search to find out how to use the technology in an impactful way.

 

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