A huge growth in demand for virtual reality technology has led to a Plymouth digital company creating more jobs.
The Moment is to take on another 12 people to strengthen its "market-leading" digital innovation hub at Bush Park, in Estover, Plymouth.
This will add to the 40-strong team of creatives, film producers and digital developers already working in the city.
The agency, which also has offices London, Southampton and Philadelphia, is bolstering its numbers in response to increased demand for interactive, virtual reality, augmented reality and immersive experiences from its clients around the world.
SPECIAL MOMENT: The Plymouth base of The Moment
The Moment works with top brands including DFS, Levi's and Ladbrokes as well as global organisations such as Babcock, Carnival and the BBC and recently announced a new alliance with events specialist WRG to form The Creative Engagement Group.
The agency's Plymouth office has also been re-designed to give clients "hands-on" experience of The Moment's work, as well as giving staff the best environment to work in and experiment with new and emerging platforms.
REAL DEAL: Russ Lidstone, boss of The Moment
Russ Lidstone, chief executive of The Moment and The Creative Engagement Group, said: "The Moment's strengthened digital hub in Plymouth enables the whole of The Creative Engagement Group, in the UK and internationally, to benefit from its strong capabilities in mobile, VR and interactive content."
Spencer Conway, head of digital at The Moment, said: "I'm really excited and proud we are celebrating the incredible talent that already exists within the company and the South West region.
"The fact that we have chosen to base such as an important part of the business in Devon signifies our commitment to the area and its people."
The firm said its strengthened digital hub represents a commitment to drive creativity and innovation for its range of national and international clients across the retail, leisure, tourism, defence, pharmaceutical and media sectors.
TOP TEAM: Spencer Conway, head of digital; Jo Crossley-Anderson, marketing manager; Andy Parkin, managing partner
The Moment employs 100 people in offices in London, Plymouth and Philadelphia and last year won The Drum's Best Branded Content award for its Kenco Coffee vs Gangs online video campaign and, Silver for Best Social from the Content Marketing Association for its work with DFS during the Rio 2016 Olympics.
The Moment is part of the Creative Engagement Group, a group of communications companies "united by the philosophy and methodology 'Create Unforgettable', an approach focused on creating memorable content".
The group comprises live event specialist, WRG, and Just Communicate, experts in medical communications.