Apple Said To Consider AR For Car Driving System

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Apple Said To Consider AR For Car Driving System
November 6, 2016

KGI Securities analyst Ming-Chi Kuo has launched a new analysis report outlining why he believes Apple has shifted its focus from its unique rumored automotive venture in favor of augmented actuality know-how.
In response to Kuo, experiences that Apple has turned its attention to developing a software-based autonomous driving system “make sense”, provided that the system will assist augmented actuality and supply an “revolutionary consumer expertise”.
 
All of Apple’s previous successes had been associated to human-machine interfaces, resembling mouse for Mac, click on wheel for iPod, and multi-touch for iPhone and iPad.
 
Assuming Apple efficiently develops AR, we predict the agency will take pleasure in the next aggressive benefits: (1) redefining current key merchandise and main rivals by three to 5 years. For example, this might occur for iPhone, iPad and Mac; (2) eliminating obstacles of Apple Watch and Apple TV by providing an revolutionary consumer expertise; and (three) getting into new enterprise fields, resembling autonomous driving system.
 
We count on Apple to generate preliminary outcomes for AR within the subsequent 1-2 years on the earliest and dealing with iPhone could also be step one.
 
Kuo thinks the AR market will improve considerably in 2018 and can change VR to change into the mainstream market focus as Apple enters the sphere. Kuo predicts the AR and VR markets mixed will develop from $40-50 billion in 2018 to $150 billion in 2020, with the bulk improve coming from AR.
 
Apple’s elevated curiosity in augmented actuality is not any secret. CEO Tim Cook has spoken about AR on a number of occasions over latest months, hinting that the corporate’s strategy to AR ought to encourage, not change, human contact.
 
In July, Prepare dinner mentioned Apple was “excessive on AR in the long term” and that the corporate continues “to speculate rather a lot in [AR].” He mentioned he believes augmented actuality “may be big,” and in August, he known as it a “core technology“, whereas in September Prepare dinner mentioned he believes that between VR and AR, the latter “is the larger of the two,” as a result of it permits individuals to “be very current,” partaking with each other whereas having different visible issues to see.
 
 
In response to rumors, Apple has a research team engaged on augmented and digital actuality, exploring the AR/VR area and investigating how the corporate may embrace augmented or digital actuality sooner or later. Apple has reportedly constructed prototype digital actuality headsets, however Prepare dinner’s continued feedback on augmented actuality point out Apple is extra closely invested in that know-how.

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