We already know that Amazon is keen to go wide with brick-and-mortar bookstores and grocery stores, but a new report from the New York Times says the e-tailer is looking at doing the same with appliances and furniture.
Citing a "person briefed on the discussions," the report claims that VR and AR are being looked at as possible features of a chain of Amazon homewares stores.
That's right, after using the hammer of ecommerce to slow roast the competition, it's increasingly looking like Amazon is determined to take over the physical retail world it appeared to shun so many years ago.
Part of the appliance and furniture store strategy, according to the report, would use AR and VR technology to help consumers make purchase decisions by showing them what products would look like in their homes.
Lowes is already doing this
Virtual spaces are already alive in some Lowe's stores in the U.S., using what the company calls its "Holoroom How To" set-ups. The display uses an HTC Vive to show customers how to use its products for home improvement projects.
Lowe's is also way ahead with AR, recently showing off an app that uses AR to help you navigate your way through its stores.
Have these innovations dramatically changed the Lowe's customer experience or retail advantage? It's hard to say, but being early to the two technology platforms puts the retail chain in a good position to compete with anything Amazon rolls out.
And that's important, because if Amazon does move into the homewares brick and mortar market, Lowe's will face the biggest fight its ever had.