We have come a long way since the days where all shopping took place in brick-and-mortar locations that had mirrors and sales assistants to help you out. You can now buy just about anything online thanks to the digital revolution of the last 25 years, which is now starting to affect the way people shop in physical stores as well. Artificial intelligence (AI) is the cornerstone of modern technology in the business world as companies of all industries have benefited from the perks of automation, customization and recommendation engines that bring more consumers in to their place of business.
This is especially true in the retail business, where AI is starting to play a role in the shopping experience as a consumer can find the right item for them based on their interests. Additionally, virtual reality (VR) is making it easier for customers to try out items without actually putting them on. Many of these businesses use robotic process automation (RPA) technology to push the right product to the right person, and WorkFusion offers a platform for companies looking to improve their customers’ shopping experience.
Here are four cases of AI in retail.
1) Browsing Through a Digital Catalog
AI has brought us advanced recommendation engines that allows consumers to find the right item for them in a fraction of the time it would usually take. Instead of going through hundreds of physical items, consumers can browse through a digital catalog that asks them questions regarding their preferences and what kind of item they’re looking for.
Based on their size, personal information, color preference and other factors, the catalog can show them items that would work for them. The same is true for non-apparel retailers selling books, accessories or anything else.
2) Advanced Gesture Recognition
In addition to having these digital catalogs, retailers can monitor how successful an item is with shoppers by monitoring their facial and hand gestures. The way shoppers react to a certain item tells these robot sales assistants whether or not that item is a potential hot ticket or a dud. Plus, by learning more about how an item affects a user, recommendation engines can work more effectively towards finding an item that is perfect for a particular user.
3) Check Yourself Out on Virtual Mirrors
Instead of trying out clothes, you can use virtual mirrors to see what an item looks like on you. Companies have been developing AI platforms that allow users to try out a lot of different items in a short period of time. If you’re looking for the right outfit, you can use this technology to determine which item fits you best and what other piece of apparel or accessory goes well with that item, offering an unlimited number of clothing options.
4) The Use of Video Analytics in Customer Engagement
Naturally, retailers have cameras in their stores and these are being used to improve safety within these stores, as well as customer service and compliance. Advancements in computer vision technology have paved the way for a more comfortable experience for consumers and a more profitable one for shoppers. This retail surveillance can help inform retailers on their customers’ product exposure level, engagement and navigational route throughout the store, which is essential in deciding where to put different items.
All in all, a good bet
With the success that some retailers have had in implementing AI in their stores, the technology seems like it is soon becoming an essential part of the industry. Working with a software company that can help a retailer’s creative team find innovating ways to sell their products can go a long way in the ever-competitive U.S. economy. AI can improve the consumer experience with convenience and customization, which leads to a satisfied customer and a higher profit margin in the long run.