Virtual reality-based content, among other 'rich content', is now one of the main options persuading potential hotel guests to upgrade their room when booking online.
Hotel tech provider Nor1 and content production studio FirstView claim some hotel properties experience a 450% increase in upgrade requests if they are shown such content during on a property's website.
The mechanism, which forms part of Nor1's suite of tools for hotels, hits consumers at a number of places during the engagement between a guest and the property.
360-degree tours of a property are now shown during the booking process, for example, allowing users to check a full view of a hotel room.
The same platform is integrated during the check-in process, too, giving hotels the chance to showcase relevant and upgraded rooms up until the final moments before arrival.