There’s a mini-flurry of augmented reality experimentation going on in music at the moment, outside the big platforms (Instagram, Snapchat) and not always by artists on major labels.
RJ Thompson, for example, released his new album ‘Lifeline’ last week, complete with what’s being described as “the world’s first ever-evolving AR designed album artwork”.
The idea: fans who buy the album can download a companion app, then point their camera at the artwork – which will then change according to the time of day, year and weather.
Fans will also be able to scan the vinyl gatefold or CD booklet to unlock bonus content: sketches, videos, demo recordings and more, with new stuff added over the coming months.
“My idea from day one was to create something that feels like it evolves with you… that doesn’t start and end on the day you buy it, but that changes over time,” said Thompson, who worked with Spark Emerging Technologies on the app.