No one can accuse Mexicans of having no sense of humor. Whether it be reactions to cartel violence, an ineffective government plagued by corruption, or a global pandemic – many Mexicans turn to memes and humor to confront real issues. Enter the CoronaBeer and ConchaVirus.
Yes, the Coronavirus has ravaged communities around the world. And Mexico itself hasn’t escaped the crisis – more than 2,000 cases have been reported so far and it’s expected to get much worse.
Entrepreneurs are trying to find some common ground and an opportunity with a very scary reality.
Martha Rivas is part of the team who created the now viral “Conchavirus.” She says, in an interview with UnoTV, that the creation came from “a genuine concern about how to face this crisis due to the coronavirus.”
The creators of this peculiar product found in the “Conchavirus” how to cope with the economic crisis caused by the coronavirus. They’re bringing in the pesos like never before.
Yes, the ConchaVirus is real.
CREDIT: @LACORNETANEGRA / TWITTER
The “Conchavirus” was created in Mexico City’s bustling Iztapalapa district by a team of creative panaderos/as. The interesting looking confection is made with red icing, concha dough, and a lot of creativity. The team behind the now viral pan dulce, hand decorate each and every concha to make sure that it is best representative of the illustrations of the virus, provided by doctors and scientists.
For anybody wondering – a large Conchavirus is going for $6.50 pesos (or about 25¢ USD). There’s also apparently the “Manta-ConchaVirus,” but that’s…a whole other story.
It’s so real, it even got its own segment on a local news channel.
After the publication of a photo that went viral on social media, chilangos – or residents of Mexico City – began a crazed search search for the conchas. This viral moment has already been reflected in the huge growth of sales.
Meanwhile, Corona has suffered a major decline in sales because of the namesake virus.
I mean, remember when rumors started flying around that some people actually thought the virus and iconic Mexican beer brand were somehow linked? Yea, it was a thing.
And yea, Corona beer already existed long before the pandemic but this CoronaBeer is totally different.
Obviously there isn’t much too celebrate right now given the on-going health crisis, but one beer makers hopes what when all is said and done – people will toast to good health with his new brew.
A brewery in Mexico’s state of Hidalgo has appropriated the name of the deadly virus and used it for a product he hopes will bring people together – Coronavirus Beer.
Isaac Palafox, the entrepreneur, owns a chain of cafés and was already serving the beer but it didn’t yet have a name. He describes the beer as an English-style brew with hints of chocolate, molasses and coffee extract.
“This drink is already being produced and sold in my cafes, but it didn’t have a name, until now,” he said, adding that the coffee he uses to make the beer is toasted by artisanal roasters whose methods date back to the year 1900 and incorporate practices brought to Hidalgo by German immigrants to the region.
But Mexican businesspeople aren’t the only ones looking to capitalize on the coronavirus. The newspaper El País reported that six brands in Spain have made trademark requests for names related to Covid-19, including T-shirts that read, “I survived the coronavirus.”