Lablaco Prepares For First-ever VR Circular Fashion Event

Lablaco Prepares For First-ever VR Circular Fashion Event
September 16, 2020

This October, The Circular Fashion Summit (CFS), where fashion leaders from across the globe meet to discuss sustainability and technology, returns for its second year. Only this time, they will meet in virtual reality.


Taking place on 3rd to 4th October during Paris Fashion week, the summit is the brainchild of technology start-up pioneering circular fashion, lablaco. The VR event provides a forum for conversation and action about circular fashion and its pivotal role in meeting the United Nations Sustainable Development Goals 2030.


Circular fashion is thought to be key to addressing the fashion industry’s sustainability crisis.Dr Anna Brismar, who coined the term in 2014, defines circular fashion as “clothes, shoes or accessories that are designed, sourced, produced and provided with the intention to be used and circulated responsibly and effectively in society for as long as possible in their most valuable form, and hereafter return safely to the biosphere when no longer of human use.”



The UN Sustainable Development Goals 2030 are: ‘to reduce social inequality, advance innovation in the fashion industry, and promote responsible consumption.’ lablaco goes one step further.


On top of the official UN goals, the platform set three further, actionable goals: providing 1000 recycled sneakers to children in war zones in Afghanistan that are traceable on the blockchain to reduce inequality and empower children through sports, tokenising 10,000 items in the supply chain to provide traceable and connected clothes through IoT (Internet of Things) to push goal number nine of advancing the industry technologies and providing a transparent supply chain, and recirculating100,000 items collectively to save 2000 tonnes of CO2 or 3 million litres of water from landfill.


lablaco have considered every eventuality to ensure each goal is fulfilled. Lorenzo Albrighi, co-CEO of lablaco, told Verdict more about the first goal.


“The company can even see the face of the kids that receive the sneakers, as many times they go on the black market, so that will help avoid all those issues.”


Since last September’s Circular Fashion Summit there have been huge positive impacts. These impacts include a growth of more than thirty partners implementing CFS goals, and both one million litres of water and 6000 tonnes of CO2 being saved from landfill.



lablaco’s latest technology platform and app, SPIN, offers the technology that the brands at the event will be using to help close the loop in the fashion cycle, ensuring that environmental impacts are minimal.


Albrighi explained how the technology works:


“We help brands to tokenize products at any level of the supply chain and help to trace individual product journeys on Blockchain from the production to manufacture to the end customer. When you buy a product, you receive the ownership on the Blockchain and that enables the brands to track their products in the physical world and know who’s buying them, even if there’s a retailer in the middle.


And with this data, the brands can take back the products for recycling or resell. It’s really simple to retarget the customers to take them back.” lablaco offers an innovative digital solution to fashion’s biggest problems.

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