Activations, Pop-ups, Immersive and Interactive events are all the rage for advertising, branding, concerts and retail. Catherine Henry explores the various ways tech creatives are approaching the challenge of bringing these experiences to life. This is part of a series exploring ways that marketing embraces technology for experiential branded activations and evolving industry best practices.
Sony's "Lost in Music" is a pop up created by Frank Moran of The Experiential Group, based in NYC. The pop up is open through February 2019.