Ferrara Debuts AR Experience With Sony's Ghostbusters

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Ferrara Debuts AR Experience With Sony's Ghostbusters
September 25, 2020

Players can “hunt” ghosts around their homes.

 

Ferrara is working with Sony Pictures Home Entertainment to launch the company’s first augmented reality (AR) experience featuring the Ghostbusters franchise. 

 

With families seeking new ways to enjoy their annual trick-or-treating tradition and “hunt” for candy, Ferrara knew who to call. The company collaborated with Sony Pictures, home of the Ghostbusters franchise, to develop “Haunted Candy Hunt,” a ghost-hunting AR game. 

 

Players can use their phones to log onto https://www.ghosthuntntrap.com and troll around their living rooms, kitchens and backyards in search of the famed 1980s ghost Slimer from the classic Ghostbusters films, as well as a new character created exclusively for the game, Sweeter the Ferrara Candy Ghost.

 

Users can capture the ghosts virtually for the chance to win fun prizes each week – including the Hasbro Ghostbusters Plasma Series and Kenner Series newly-released action figures – as well as a grand prize of a Sony Home Theater Package, including a 55” Sony 55X900H TV, WS1 Immersive Wearable Speaker, Blu-ray player and PlayStation 4. The 55X900H 4K HDR Full Array LED TV is packed with gaming features, displaying gameplay images of up to 4K resolution at 120 fps with a very low input lag. With Sony’s cutting-edge proprietary technologies, X900H users can become fully immersed in the true next generation of gaming.

 

“While Halloween may look different this year — now more than ever consumers are seeking out ways to enjoy Halloween traditions and celebrate the season,” said Mariah Havens, senior brand manager of seasonal marketing. “This year, we’re thrilled to work with Sony Pictures and the iconic Ghostbusters franchise to offer a virtual spin on the classic neighborhood trick-or-treating experience. This augmented reality game allows fans to hunt for candy, ghosts and more!”

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